Welcome to the Regreenity Brand Guidelines. These guidelines have been created to ensure that our brand is represented consistently and effectively across all platforms and communications. By following these standards, you help maintain the integrity of our brand and amplify our mission to create a greener, healthier planet through our PlanetHike events and environmental initiatives.
1. Brand Overview
Mission:
We ignite a global movement that blends adventure with responsibility. Through sports, outdoor fun, and community action, we empower everyone to stay fit while caring for our planet.
Vision:
We envision a world where communities are greener, fitness and sustainability go together, and every step we take helps protect our planet.
2. Logo Usage
Primary Logo:
The Regreenity logo is the cornerstone of our brand identity. It should be used consistently across all communications, both online and offline.
- Color Variants: The primary logo is available in full color, black, and white. Use the full-color version whenever possible, but opt for black or white versions if the background is too busy or dark.
- Clear Space: Maintain a clear space around the logo equal to the height of the letter « R » in Regreenity. This space should be free of any other text or graphic elements to ensure the logo stands out clearly.
- Minimum Size: The logo should not be reproduced smaller than 40px in height for digital formats or 10mm in height for print formats to ensure legibility.
Incorrect Logo Usage:
- Do not distort, stretch, or rotate the logo.
- Do not alter the colors of the logo outside the approved brand palette.
- Do not add effects such as shadows, gradients, or outlines to the logo.
- Do not place the logo on backgrounds that compromise its visibility.
3. Color Palette
Regreenity’s color palette reflects our commitment to nature, sustainability, and community. The following colors are integral to our brand identity:
- Primary Colors:
- Green: #00A859 (Pantone 347 C) – Represents growth, renewal, and environmental stewardship.
- Dark Green: #004B28 (Pantone 343 C) – Symbolizes the strength and stability of our movement.
- Secondary Colors:
- Sky Blue: #008CBA (Pantone 2995 C) – Reflects the clarity and openness of our communication.
- Earth Brown: #6F4E37 (Pantone 4695 C) – Represents the grounded, organic nature of our mission.
- Neutral Colors:
- Light Gray: #F2F2F2 (Pantone 427 C) – Provides a clean, modern background for text and visuals.
- Dark Gray: #333333 (Pantone 447 C) – A versatile neutral that adds depth and contrast.
4. Typography
Consistent typography is crucial to maintaining the Regreenity brand’s voice and tone. We have selected typefaces that are modern, clean, and easy to read across all formats.
- Primary Typeface:
- Roboto (Sans-serif): Use Roboto for all headings, subheadings, and body text. It is a versatile typeface that works well in both print and digital media.
- Headings: Roboto Bold
- Subheadings: Roboto Medium
- Body Text: Roboto Regular
- Roboto (Sans-serif): Use Roboto for all headings, subheadings, and body text. It is a versatile typeface that works well in both print and digital media.
- Secondary Typeface:
- Lora (Serif): Use Lora sparingly for special highlights, quotes, or where a more formal tone is required.
- Usage Guidelines:
- Headings: Use a larger, bold version of Roboto for headings (e.g., 24pt+).
- Body Text: Use Roboto Regular, typically at 12pt to 14pt for comfortable readability.
- Line Spacing: Maintain consistent line spacing of 1.5 for body text and 1.2 for headings.
5. Imagery and Photography
Images play a vital role in conveying the Regreenity mission and values. Use high-quality, professional photography that reflects our commitment to the environment, community, and sustainability.
- Imagery Themes:
- Nature: Photos of green spaces, forests, trees, and other natural elements that align with our environmental focus.
- Community: Images that depict people of all ages and backgrounds participating in CityHike events, planting trees, and engaging in sustainable activities.
- Action: Dynamic shots of individuals walking, running, or engaging in outdoor activities, emphasizing movement and energy.
- Style Guidelines:
- Natural Lighting: Prefer natural, soft lighting that highlights the beauty of the environment and the authenticity of the community.
- Composition: Use compositions that are balanced and focused, ensuring the subject of the photo is clear and impactful.
- Color Consistency: Ensure that the color tones in photos align with our brand palette, favoring natural greens, browns, and blues.
6. Tone of Voice
The Regreenity brand voice is inclusive, inspiring, and action-oriented. We aim to communicate in a way that motivates people to join our cause and make a difference.
- Inspiring: Our messaging should encourage people to envision a greener, more sustainable future and their role in achieving it.
- Inclusive: Use language that is welcoming and accessible, ensuring that everyone feels they can be part of the Regreenity movement.
- Action-Oriented: Encourage immediate, tangible actions that individuals can take to contribute to our mission, such as participating in CityHike events or adopting sustainable practices.
Example Statements:
- « Join us in creating a greener tomorrow, one step at a time. »
- « Your small actions today can lead to significant change for future generations. »
- « Let’s walk together for a healthier planet. »
7. Social Media Guidelines
Regreenity’s social media presence is a key tool for engaging with our community, sharing updates, and promoting our events. Consistency in style and messaging is essential.
- Profile Images: Use the Regreenity logo as the profile image for all official social media accounts.
- Cover Photos: Select cover photos that reflect current campaigns or upcoming events, ensuring they align with the brand’s visual style.
- Content: Share a mix of educational posts, event updates, participant stories, and environmental tips. Use the official brand colors and typography in any graphics.
- Hashtags: Use and promote relevant hashtags like #RegreenityHike, #WalkForThePlanet, and #GreenSteps.
8. Merchandising Guidelines
Regreenity merchandise, such as T-shirts, water bottles, and tote bags, should align with our brand’s sustainability values.
- Materials: Prioritize eco-friendly, organic, or recycled materials in all merchandise production.
- Design: Incorporate the Regreenity logo, color palette, and inspirational messages that resonate with our mission.
- Packaging: Use minimal, recyclable, or biodegradable packaging to reduce environmental impact.
9. Applications and Use Cases
The Regreenity brand guidelines should be applied across all platforms and materials, including:
- Event Banners and Signage
- Digital and Print Advertising
- Social Media Posts and Campaigns
- Website Design and Content
- Printed Materials such as Flyers and Brochures
- Merchandise and Promotional Items
10. Brand Integrity and Violations
Maintaining the integrity of the Regreenity brand is crucial for our mission’s success. Any misuse of the brand, including unauthorized logo alterations or inconsistent messaging, can harm our reputation and effectiveness.
- Brand Integrity: All materials using the Regreenity brand must adhere to these guidelines. Any deviations or new applications must be approved by the Regreenity brand management team.
- Reporting Violations: If you observe any misuse of the Regreenity brand, please report it to [Insert Contact Information] for review and correction.
11. Contact Information
For any questions or to request permission for specific uses of the Regreenity brand, please contact:
Regreenity Brand Management
[Insert Address]
Email: [Insert Email]
Phone: [Insert Phone Number]